Associate Marketing Director (Burt's Bees)
Clorox is the place that's committed to growth - for our people and our brandsGuided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammatesJoin our team#CloroxIsThePlaceYour role at Clorox:
Responsible for providing marketing and business expertise and leadership for a portion of the Burt's Bees base businessBrand Marketing lead a multi-discipline marketing and cross-functional team to deliver sales, profit, market share, innovation, and consumer value metricoLead multi-discipline team to recommend integrated demand (marketing, sales, and product related) activities to Leadership team to meet business objectives and improve Consumer Value and grow share.
oPartner with Brand Experience team to recommend annual marketing plan strategies, guide plan execution, and identify ways to improve the planoProvide recommendation on global strategy choices for key categories managedoParticipate and build capability in strategic/higher level subject areas (Business and Brand Strategy)oLead concept and business case development for New Product InitiativesoProvide frontline training and coaching to1-2 Associate Marketing Manager direct reportsoPartner with the brand's Innovation Team to ensure product pipeline is sufficient to drive the business over the Long-Range Plan and grow share.
This position reports to the Marketing Director/Studio LeaderIn this role, you will:
Leads Cross Functional Business Team plans to achieve Burt's Bees Skincare business goals (NCS, share, profit.
)Leads recommendation for 18 month integrated business plan based on understanding of SBU Strategic plan and brand/business environmentIdentify and champion new product opportunitiesIdentify Innovation pipeline to identify growth areasResponsible for the annual and monthly volume forecast recommendationParticipates in development of Consumer Learning PlanLeads pricing workIdentifies areas where business analysis is needed to inform plansDevelop contingency plans to address share, volume, and profit effects of marketplace changesLeads Cross-functional marketing team to develop and execute highly effective integrated brand engagement (marketing communication) programs, which leverage a deep understanding of the consumer to create a competitive advantage and build consumer valueRecommend annual integrated marketing plan strategiesResponsible for developing globally relevant assets for deployment in key strategic marketsResponsible for ensuring tactical plan (Advertising, PR, NSM, Digital, media plans) is executed with excellence and on budgetParticipate in creative strategy development with agency and guide creative look/feelResponsible for understanding brand health & marketing efficiency and effectiveness and recommending changes to plan based on this infoDevelop superior packaging graphics to maximize communication and impact at shelfParticipate in Strategy work to ensure the long term health of the businessRecommends Global Skincare Growth IdeaParticipates in Brand Purpose developmentParticipates in Strategy development with CDU/SBU leadership teamTranslates Growth Idea, Business Strategy, and Purpose to integrated marketing plan for responsible categoriesLead new Product Initiatives to meet SBU business goalsLead concept and business case developmentParticipate/team participates on project teams for commercialization projectsParticipate on category relevant discovery teams to identify long range growth potentialBuild a world class marketing organization by developing the skills of direct reportsTrain and develop BM/AMMs through one on one coaching, as well as the development and execution of appropriate department training activitiesEnsure quality execution of the myGPS process, career planning and feedbackParticipate in recruitingWhat we look for:
Marketing expertise across diverse consumer channels (paid, owned, earned)Experience managing direct reportsExperience working with external agenciesAbility to influence and inspire marketing and cross functional peers and senior leaders by generating and implementing new ideas that drive business growth.
Ability to apply consumer insights, driven by curiosity to understand consumers' motivationsExcellent analytical skills -- i.
e.
, the ability to assess diverse data sources and influence decision making based on rational and structured recommendationAbility to lead and collaborate within cross functional teams5-8 years in CPG or relevant brand marketing field, with demand creation and/or P&L responsibility.
Experience in Skincare or Beauty strongly preferredExperience as base brand manager of packaged goods brand with at least $50M in annual sales preferred.
Workplace type:
Hybrid - 3 days on-site Durham, NC and 2 days remoteWe seek out and celebrate diverse backgrounds and experiencesWe're looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of InclusionWe believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personallyThis means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox communityLearn more about our I&D program & initiatives here.
U.
S.
Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own peopleTo help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needsThis includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and moreWe are committed to fair and equitable pay and are transparent with current and future teammates about our full salary rangesWe use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performanceBased on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable rangeYour starting pay will depend on job-related factors, including relevant skills, knowledge, experience and locationThe applicable salary range for every role in the U.
Sis based on your work location and is aligned to one of three zones according to the cost of labor in your area.
-Zone A:
$144,200 - $289,900-Zone B:
$132,200 - $265,700-Zone C:
$120,200 - $241,600All ranges are subject to change in the futureYour recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text messageClorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies:
Clorox (and its brand families) does not accept agency resumesPlease do not forward resumes to Clorox employees, including any members of our leadership teamClorox is not responsible for any fees related to unsolicited resumes.
SummaryLocation:
Durham, NC - USA (Hill Bldg)Type:
Full time Recommended Skills Campaigns Marketing Communications Marketing Strategies Public Relations Marketing Management Marketing Planning Estimated Salary: $20 to $28 per hour based on qualifications.
Responsible for providing marketing and business expertise and leadership for a portion of the Burt's Bees base businessBrand Marketing lead a multi-discipline marketing and cross-functional team to deliver sales, profit, market share, innovation, and consumer value metricoLead multi-discipline team to recommend integrated demand (marketing, sales, and product related) activities to Leadership team to meet business objectives and improve Consumer Value and grow share.
oPartner with Brand Experience team to recommend annual marketing plan strategies, guide plan execution, and identify ways to improve the planoProvide recommendation on global strategy choices for key categories managedoParticipate and build capability in strategic/higher level subject areas (Business and Brand Strategy)oLead concept and business case development for New Product InitiativesoProvide frontline training and coaching to1-2 Associate Marketing Manager direct reportsoPartner with the brand's Innovation Team to ensure product pipeline is sufficient to drive the business over the Long-Range Plan and grow share.
This position reports to the Marketing Director/Studio LeaderIn this role, you will:
Leads Cross Functional Business Team plans to achieve Burt's Bees Skincare business goals (NCS, share, profit.
)Leads recommendation for 18 month integrated business plan based on understanding of SBU Strategic plan and brand/business environmentIdentify and champion new product opportunitiesIdentify Innovation pipeline to identify growth areasResponsible for the annual and monthly volume forecast recommendationParticipates in development of Consumer Learning PlanLeads pricing workIdentifies areas where business analysis is needed to inform plansDevelop contingency plans to address share, volume, and profit effects of marketplace changesLeads Cross-functional marketing team to develop and execute highly effective integrated brand engagement (marketing communication) programs, which leverage a deep understanding of the consumer to create a competitive advantage and build consumer valueRecommend annual integrated marketing plan strategiesResponsible for developing globally relevant assets for deployment in key strategic marketsResponsible for ensuring tactical plan (Advertising, PR, NSM, Digital, media plans) is executed with excellence and on budgetParticipate in creative strategy development with agency and guide creative look/feelResponsible for understanding brand health & marketing efficiency and effectiveness and recommending changes to plan based on this infoDevelop superior packaging graphics to maximize communication and impact at shelfParticipate in Strategy work to ensure the long term health of the businessRecommends Global Skincare Growth IdeaParticipates in Brand Purpose developmentParticipates in Strategy development with CDU/SBU leadership teamTranslates Growth Idea, Business Strategy, and Purpose to integrated marketing plan for responsible categoriesLead new Product Initiatives to meet SBU business goalsLead concept and business case developmentParticipate/team participates on project teams for commercialization projectsParticipate on category relevant discovery teams to identify long range growth potentialBuild a world class marketing organization by developing the skills of direct reportsTrain and develop BM/AMMs through one on one coaching, as well as the development and execution of appropriate department training activitiesEnsure quality execution of the myGPS process, career planning and feedbackParticipate in recruitingWhat we look for:
Marketing expertise across diverse consumer channels (paid, owned, earned)Experience managing direct reportsExperience working with external agenciesAbility to influence and inspire marketing and cross functional peers and senior leaders by generating and implementing new ideas that drive business growth.
Ability to apply consumer insights, driven by curiosity to understand consumers' motivationsExcellent analytical skills -- i.
e.
, the ability to assess diverse data sources and influence decision making based on rational and structured recommendationAbility to lead and collaborate within cross functional teams5-8 years in CPG or relevant brand marketing field, with demand creation and/or P&L responsibility.
Experience in Skincare or Beauty strongly preferredExperience as base brand manager of packaged goods brand with at least $50M in annual sales preferred.
Workplace type:
Hybrid - 3 days on-site Durham, NC and 2 days remoteWe seek out and celebrate diverse backgrounds and experiencesWe're looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of InclusionWe believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personallyThis means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox communityLearn more about our I&D program & initiatives here.
U.
S.
Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own peopleTo help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needsThis includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and moreWe are committed to fair and equitable pay and are transparent with current and future teammates about our full salary rangesWe use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performanceBased on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable rangeYour starting pay will depend on job-related factors, including relevant skills, knowledge, experience and locationThe applicable salary range for every role in the U.
Sis based on your work location and is aligned to one of three zones according to the cost of labor in your area.
-Zone A:
$144,200 - $289,900-Zone B:
$132,200 - $265,700-Zone C:
$120,200 - $241,600All ranges are subject to change in the futureYour recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text messageClorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies:
Clorox (and its brand families) does not accept agency resumesPlease do not forward resumes to Clorox employees, including any members of our leadership teamClorox is not responsible for any fees related to unsolicited resumes.
SummaryLocation:
Durham, NC - USA (Hill Bldg)Type:
Full time Recommended Skills Campaigns Marketing Communications Marketing Strategies Public Relations Marketing Management Marketing Planning Estimated Salary: $20 to $28 per hour based on qualifications.
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